PEHCHAAN GUIDED TOUR
How the Platform Works
3 modules. 1 goal. Your Recruiter-View Score — transformed.
WELCOME
The Pehchaan System
Pehchaan is a Career OS built for Tier 2 students like Ananya — people who have the skills but lack credible, visible proof of those skills. Three interconnected modules work together to take you from an ATS-invisible resume to a Verified Professional profile that recruiters actively seek out.
📄
CV Builder
Score your resume against real JDs
🤖
AI Tutor
Socratic learning in Hinglish
🎙️
Interview Prep
Company-specific mock simulations
How to use this dashboard: Use the Stage buttons at the top to navigate the full strategy. This tour will walk you through each module and how they build on each other. Use the dots above to jump between tour steps.
MODULE 1
📄 CV Builder
The entry point. Most students upload a CV and get generic feedback — Pehchaan replaces that with a 23-Point ATS Checkpoint scored against real companies' hiring bars (Zepto, Swiggy, Accenture). You walk away with a Recruiter-View Score, not vague tips.
HOW IT WORKS — STEP BY STEP
1
Upload your CV — any format. The system parses every line.
2
Choose a target role + company — e.g. "PM at Zepto". The AI benchmarks your CV against that company's actual hiring signals.
3
Get your Recruiter-View Score — a 0-100 gap map showing exactly which 23 filters you're failing and by how much.
4
Receive a personalised learning path — your gaps are automatically mapped to AI Tutor lessons. The loop begins.
🔗 Feeds into: AI Tutor (gap-specific lessons) + Interview Prep (company-matched mock). Your score on Stage 2 of this dashboard shows the current-vs-target rating for this module.
MODULE 2
🤖 AI Tutor
Not another YouTube lecture. The AI Tutor uses a Socratic method — it asks you questions to extract your own experiences, then teaches frameworks around your real stories. Starts in Hinglish and gradually builds English fluency so Cell E users aren't left behind.
HOW IT WORKS — STEP BY STEP
1
Pick a skill gap from your CV Builder report — or choose from the library (Product Thinking, Case Solving, Communication, Data Literacy).
2
The AI asks, not tells — "What problem did your college project solve?" It pulls authentic examples from your life and teaches around them.
3
Hinglish → English progression — the tutor starts in your comfort language and transitions you over sessions. No shame, just growth.
4
End of each lesson — a mini STAR story is generated from your real experience. This becomes raw material for Interview Prep.
🔗 Feeds into: Interview Prep (your STAR stories become simulation inputs). CV Builder auto-updates as you complete lessons. The loop compounds.
MODULE 3
🎙️ AI Interview Prep
Generic mock interviews don't prepare you for your dream company's culture. Pehchaan replicates the exact dynamics of Zepto PM rounds, Swiggy ops interviews, Accenture case formats — with Speech Analysis AI that grades your pace, filler words, and confidence in real time.
HOW IT WORKS — STEP BY STEP
1
Select your target company + role — the simulator loads that company's known question bank and interview culture.
2
Answer out loud or type — Speech AI tracks filler words ("um", "basically"), pace, and answer structure in real time.
3
Receive a round-specific debrief — not just "good answer." You get: fluency score, STAR completeness, keyword alignment to JD, and rewrite suggestions.
4
After 5 mocks — earn your Interview Readiness Certificate, shareable directly on LinkedIn. Your Recruiter-View Score updates to reflect the improvement.
🔗 Feeds back into: CV Builder gets updated with new quantified achievements surfaced during mocks. AI Tutor gets flagged topics for reinforcement. The loop is complete.
THE FULL LOOP
🔗 How the 3 Modules Work Together
No module is a standalone product. Each one feeds the next, creating a compound improvement loop that gets more powerful the more you use it.
📄
CV Builder identifies your gaps
Your 58/100 Recruiter-View Score creates a prioritised gap list. This list is the input that personalises every other module — so you're never doing generic prep.
↓
🤖
AI Tutor fills the gaps through your own stories
Lessons are mapped to your specific CV gaps, not a generic syllabus. The Socratic method extracts real achievements you'd forgotten — turning them into powerful STAR narratives.
↓
🎙️
Interview Prep stress-tests everything in simulation
Your STAR stories meet company-specific pressure. Speech AI grades delivery. Debrief surfaces new gaps and achievements, which loop back to update your CV and tutor path.
↺
Result: Recruiter-View Score goes from 23 → 78+
ATS filters passed. Certificate earned. Talent Pool visible. Recruiter DMs follow.
💡 Pro tip: Explore Stage 2 (The Toolkit) in the main dashboard to see the current vs target ratings for each module and exactly what "The One Change" looks like for Ananya.
Step 1 of 5
APTITUDE + PSYCHOMETRIC TEST
Ready to Test the Waters?
This 10-question assessment combines aptitude questions (logical, analytical) with psychometric questions (work style, motivations) to map your profile to real job roles — and surface the gaps standing between you and your dream job.
YOU'LL DISCOVER
✓ Your top 3 suitable job roles
✓ Your aptitude strengths
✓ Skill gaps vs your dream role
✓ A personalised Pehchaan path
TEST FORMAT
⏱ ~5 minutes
📊 5 Aptitude questions
🧠 5 Psychometric questions
📋 Instant personalised report
SECTION 1 — APTITUDE
Answer all questions
Questions 1-5 of 10
Q1 — APTITUDE
A train travels 60 km in 45 minutes. What is its speed in km/h?
Q2 — APTITUDE
If all Managers are Leaders, and some Leaders are Strategists, which conclusion is definitely true?
Q3 — APTITUDE
A company's revenue grew from ₹40L to ₹52L. What is the percentage increase?
Q4 — APTITUDE
Which number comes next in the series? 2, 6, 12, 20, 30, __
Q5 — APTITUDE
You have data showing user drop-off at checkout. What is your FIRST step?
✓ ASSESSMENT COMPLETE
Your Career Profile
Based on your aptitude score and work-style preferences
APTITUDE SCORE
Analytical Aptitude —
YOUR WORK-STYLE PROFILE
TOP ROLE MATCHES
YOUR STRENGTHS
GAPS TO CLOSE
YOUR PERSONALISED PEHCHAAN PATH
—
PEHCHAAN.ME
ROUND 2 STRATEGY ARTIFACT · CASE CLOSERZ · CONSULTATHON 5.0
Following: Ananya Singh · Cell B · VJTI Mumbai
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🧱
STAGE 1 OF 4
The Wall
Executive Summary & Market Gap
👩‍🎓
Ananya Singh
B.Tech | VJTI Mumbai | Final Year | Cell B "Sweet Spot"
The Brand Ceiling: "Recruiters visit the IITs first. When they see my college name, they assume 'Support roles only.' I have the same problem-solving skills as an IITian — but I'm invisible to ATS filters."
0
Visibility Score
⚠ ATS Invisible
38.5M
Total Enrolled Students (TAM)
17M
Tier 2 SAM (Cells B+E)
5.1M
SOM (30% penetration, 3yr)
₹510Cr
Annual Revenue Opportunity
THE STRUCTURAL PROBLEM
India produces 1.5M engineering + 400K MBA graduates annually. Most from Tier 2/3 enter the workforce with zero structured career support. ATS auto-rejects on college brand — not capability.
THE INSIGHT
The problem is NOT lack of skill. It is lack of credible proof of skill. Pehchaan's value is transforming "Unfiltered Aspirants" into "Verified Professionals" — one Recruiter-View Score at a time.
THE OPPORTUNITY
Cell B+E combined represent 17M students with WTP of ₹400-1,500 and motivation to pay for placement edges. Highest aspiration × Highest unmet need = Maximum willingness.
6-CELL SEGMENT MATRIX OVERVIEW
Cell A (T1 Eng)
TAM: 1.17M | WTP: ₹1,500+
Rating: 3/5
Cell B (T2 Eng) ★
TAM: 6.00M | WTP: ₹800-1,500
Rating: 5/5
Cell C (T3 Eng)
TAM: 6.00M | WTP: ₹300-800
Rating: 3/5
Cell D (T1 Non-E)
TAM: 2.50M | WTP: ₹1,000+
Rating: 3/5
Cell E (T2 Non-E) ★
TAM: 11.00M | WTP: ₹400-1,000
Rating: 4/5
Cell F (T3 Non-E)
TAM: 10.40M | WTP: ₹49-299
Rating: 2/5
📄 CV Builder
Current effectiveness for Ananya (Cell B):
★★★★★ 3/5
Target after "One Change":
★★★★★ 5/5
ANANYA'S EXPERIENCE
"Ananya uploads her CV for a Zepto PM role. The AI flags 6 critical gaps — missing quantified impact, weak JD keyword alignment, and STAR-method gaps. She gets 4 free AI Tutor lessons mapped exactly to her gaps."
⚠ CURRENT GAPS
✕
Template sameness — all CVs look identical to ATS
✕
No ATS checkpoint before export (23 filters unchecked)
✕
Generic feedback, not benchmarked to any specific JD
🎯 THE ONE CHANGE
23-Point ATS Checkpoint + Recruiter-View Score
Instead of generic feedback, Ananya's CV is scored against Zepto/Swiggy's actual hiring bar. A '58/100 score with a visual gap map' converts abstract aspiration into a measurable, closeable gap. This is the primary paid conversion lever.
📈 Expected Impact: +20% onboarding activation, +15% CV-to-interview conversion
🤖 AI Tutor
Current effectiveness:
★★★★★3/5
Target:
★★★★★5/5
ANANYA'S EXPERIENCE
"Ananya chooses 'Product Thinking' course. The AI Tutor uses a Socratic sequence: asks about her college fest project, extracts a 'reduced cost by 18%' insight she'd forgotten, then teaches the STAR method around her own real story."
⚠ CURRENT GAPS
✕
Generic textbook tips — not Socratic, not extractive
✕
Heavy English creates hesitation for Cell E users (Vikram's blocker)
✕
Zero real corporate scenario exposure for Tier 2 students
🎯 THE ONE CHANGE
Hinglish Progression + Socratic Coaching
Sessions begin in Hindi/regional language and gradually increase English complexity as concepts are mastered. Socratic AI asks 'What specific achievement in your internship are you most proud of?' — instead of just giving answers.
📈 Expected Impact: +25% lesson completion rate, +30% baseline interview readiness score
🎙️ AI Interview Prep
Current effectiveness:
★★★★★3/5
Target:
★★★★★5/5
ANANYA'S EXPERIENCE
"Ananya runs a Zepto PM mock. The AI simulates the infamous 'Why should we pick VJTI over an IITian?' question. Speech AI flags 'um' appearing 12 times. She runs the mock 3x. By round 3, she's at 8.2/10 fluency score."
⚠ CURRENT GAPS
✕
Simulations lack company-specific dynamics (generic, not Zepto-style)
✕
Feedback is text-heavy, doesn't address delivery or filler words
✕
Answers feel scripted — won't pass a sharp hiring manager
🎯 THE ONE CHANGE
Company-Specific Adaptive Simulations + Speech Analysis AI
Replicates exact interview styles of Swiggy, Zepto, Accenture. Speech Analysis AI gives real-time grading on pace, clarity, and filler words. Behavioral Story Builder creates non-scripted STAR narratives from Ananya's own experiences.
📈 Expected Impact: +20% conversion from mock to actual interview, +15% confidence uplift
PEDAGOGY TOGGLE: WHY ACTIVE SOCRATIC BEATS PASSIVE YOUTUBE
PASSIVE (Old Ananya - YouTube)
✕ Binge-watches CareerWali videos without applying
✕ Gets generic CV tips that 10K others got
✕ One-size-fits-all templates = ATS rejection
✕ No feedback loop = no growth signal
ACTIVE (Pehchaan - Socratic AI)
✓ AI asks 'What problem did you solve?' - forces extraction
✓ JD-specific gap analysis - Zepto's bar, not a template
✓ Recruiter-View Score: her specific college brand ceiling, quantified
✓ Real mock feedback per simulation = compound skill growth
ANANYA'S COMPETITIVE JOURNEY — WHY SHE CHOSE PEHCHAAN
SpeakX
"Only improved my fluency. Didn't help with my CV or Zepto-style mocks."
Too narrow
LinkedIn
"My profile had 0 engagement. The algorithm ignores VJTI students."
Too elite
Pehchaan
"First platform to show me exactly what Zepto's hiring bar looks like. My 58/100 gap map made it real."
PERFECT FIT
INTERACTIVE COMPETITOR MAP — CLICK FOR GAP ANALYSIS
SpeakX
AI English Speaking Practice - gamified lessons, pronunciation feedback
CV: 1/5
Learning: 2/5
Interview: 1/5
Pricing: 4/5
Hinglish: 3/5
GAP: English communication ONLY. No CV, no career pathway, no hiring signal. 3.2★ Play Store - users complain 'doesn't actually help with job prep.'
🎯 Pehchaan Edge: Pehchaan is a Career OS. SpeakX is one room. We include Socratic fluency + placement outcomes.
Supernova
AI English Communication App focused on spoken fluency for Indian users
CV: 1/5
Learning: 2/5
Interview: 2/5
Pricing: 4/5
Hinglish: 3/5
GAP: Communication-only scope. No CV, no recruiter signal, no learning path. Reddit threads: 'Pretty UI but no job outcomes after 3 months.'
🎯 Pehchaan Edge: Pehchaan provides recruiter-calibrated credentialing. Supernova just polishes speech.
Jack & Jill (UK)
Two-sided AI recruitment platform - 'Jack' coaches, 'Jill' sources for employers
CV: 3/5
Learning: 1/5
Interview: 3/5
Pricing: 1/5
Hinglish: 1/5
GAP: Placement-first, not development-first. Priced for UK market. Doesn't serve India's ₹200-2,000 WTP or Tier 2 context at all.
🎯 Pehchaan Edge: Pehchaan builds from development up. J&J starts from placement down. We win on journey, trust, and price.
LinkedIn
Professional networking + LinkedIn Learning courses
CV: 4/5
Learning: 2/5
Interview: 2/5
Pricing: 2/5
Hinglish: 1/5
GAP: Built for elite professionals. Tier 2 students are invisible here. Algorithm rewards Tier 1 brand — reinforces the very ceiling Ananya is trying to break.
🎯 Pehchaan Edge: Pehchaan is built for Ananya. LinkedIn is built for IITians who don't need help.
6-CELL MATRIX — STRATEGIC LOGIC: WHY ANANYA'S CELL B HAS HIGHEST WTP
Cell A
T1 Eng
★★★★★3/5
₹1,500+
Low Delta — crowded by LinkedIn & Unstop
PRIORITY
Cell B
T2 Eng
★★★★★5/5
₹800-1,500
PRIORITY #1 — Profitability Engine, 30% penetration
Cell C
T3 Eng
★★★★★3/5
₹300-800
High Friction — needs vernacular + affordability first
Cell D
T1 Non-E
★★★★★3/5
₹1,000+
Niche Scale — needs 'elite networking' features
PRIORITY
Cell E
T2 Non-E
★★★★★4/5
₹400-1,000
PRIORITY #2 — Volume Driver, 11M TAM, Hinglish unlock
Cell F
T3 Non-E
★★★★★2/5
₹49-299
Foundation Market — low ARPU, Phase 3 only
ANANYA'S PAYWALL ENCOUNTER — CHOOSE HER PLAN
FREE — ₹0
40 credits / 15 days
✓ CV Upload & Baseline Score (8 credits)
✓ AI Tutor Lesson (5 credits)
✓ Interview Simulation (7 credits)
✓ Daily challenge participation
🔒 LOCKED — Upgrade Required
Recruiter-View Score, company-specific mocks, advanced feedback
📍 WHO THIS IS FOR
Entry point
Credit system: 40 free credits / 15 days. CV Score = 8cr, Tutor Lesson = 5cr, Mock = 7cr, Advanced Mock = 10cr.
SACHET — ₹299/month
1 Module Unlimited
✓ Choose: CV Builder OR AI Tutor OR Interview Prep
✓ Unlimited use of chosen module
✓ Basic feedback & scoring
✓ Daily challenge participation
🔒 LOCKED — Upgrade Required
Cross-module integration, Recruiter-View Score, full learning paths
📍 WHO THIS IS FOR
Students with 1 specific prep need
Credit system: 40 free credits / 15 days. CV Score = 8cr, Tutor Lesson = 5cr, Mock = 7cr, Advanced Mock = 10cr.
PRO — ₹499/month
All Modules + Higher Limits
✓ Full CV Builder with Recruiter-View Score
✓ AI Tutor with Hinglish + Socratic mode
✓ Company-specific interview simulations
✓ Leaderboard + Verified Talent Pool access
📍 WHO THIS IS FOR
Primary conversion target (15-20% of activated)
Credit system: 40 free credits / 15 days. CV Score = 8cr, Tutor Lesson = 5cr, Mock = 7cr, Advanced Mock = 10cr.
ANNUAL — ₹3,999/year
Unlimited — Save 33%
✓ Everything in Pro, uninterrupted
✓ Interview Readiness Certificate (shareable LinkedIn)
✓ Recruiter spotlight for top performers
✓ Campus cohort & referral program access
📍 WHO THIS IS FOR
Power users + placement season cohorts
Credit system: 40 free credits / 15 days. CV Score = 8cr, Tutor Lesson = 5cr, Mock = 7cr, Advanced Mock = 10cr.
ORGANIC COMMUNITY LOOP — STEP THROUGH ANANYA'S VIRAL JOURNEY
Step 1: Daily 60-sec Challenge
Ananya completes a product strategy mini-case. Earns 15 bonus credits + State Leaderboard rank.
Step 2: Leaderboard Ranking
Ananya ranks Top 50 Maharashtra. Unlocks 'Verified Talent Badge' — visible to recruiters browsing the Talent Pool.
Step 3: Interview Readiness Certificate
After 5 mocks, Ananya earns her certificate. Automatically formatted for LinkedIn sharing. Shared to VJTI PM Aspirants group.
Step 4: WhatsApp Organic Loop
4 classmates from her VJTI group sign up within 48h. Each refers 2 more. Viral coeff: ~0.5. Zero paid acquisition.
Step 5: Recruiter Discovery
Sandeep (Head of Campus Hiring) spots Ananya's Verified Talent Profile. Invites her to apply directly — bypassing ATS entirely.
0.4-0.6
Target Viral Coefficient
60%
WhatsApp Open Rate vs 20% email
Top 1%
National Badge = Recruiter Visible
2x
Peer Referral Multiplier in cohorts
0-90 DAY EXECUTION PLAN FOR ANANYA'S CAMPUS
Week 1-2
Instagram Reel Campaign: 'VJTI → Swiggy PM' testimonial reels
1M organic reach target
Week 3-4
Campus Ambassador seeding: 50 colleges, 3-month Pro access
500 seed users
Month 2
Activate WhatsApp retargeting for 24h drop-off recovery
60% open rate, 15% recovery
Month 3
First cohort badges go live. LinkedIn certificate engine activated.
Viral coeff 0.4+ achieved
CASE CLOSERZ · JATIN TRIPATHI (XLRI) · SHUBHAM PATHAK (SJMSOM) · SHIVAM (SCMHRD) · 180 DEGREES CONSULTING · CONSULTATHON 5.0 · APRIL 2026